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Safir Anand is the firm’s head of trademarks, entertainment and contractual intellectual property. A strategist for several IP portfolios, Mr Anand also advises on legal issues relating to franchising and licensing, sports and media, packaging and advertising, competition, the Internet, character merchandising, IP audits, due diligence, oppositions and rectifications, copyright and IP law. He is a member of the International Trademark Association, the Asia-Pacific Lawyers Association, the Association of Media and Entertainment Counsel and the International Franchising Association. Mr Anand has spoken at various conferences, including a LexisNexis conference on intellectual property in mergers and acquisitions. Recent articles include “Key Licensing Issues in India” and “Legal Issues in Advertising - Major Implications for IP Rights”, both for Intellectual Asset Management magazine.
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