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Georgina Rae is a strategist at EverEdgeIP, coming from a mixed background of life sciences and marketing, and has held positions as a molecular biologist in both government institutes and the biotechnology field. Dr Rae graduated from the University of Auckland with a BSc in biology, a BCom in marketing, a PGDipSci (distinction) in biology, an MSc (first-class honours) in biology and a doctorate in molecular biology. At EverEdgeIP, Dr Rae works with clients to develop IP strategies for their innovations. Her marketing background allows an important emphasis on branding within the IP strategies developed, while time spent in the laboratory facilitates a deeper understanding of the reality of undertaking R&D for her clients.
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