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Blair has over 18 years’ experience in the area of Intellectual Property (IP) in Australia and New Zealand. He is widely regarded as a preeminent expert in trade mark and patent law. Blair was named as a highly recommended lawyer for Intellectual Property in The Legal 500 Asia Pacific, 2019.
In 2013, he founded the Australian office of New Zealand’s largest IP firm and managed a team of over 20 IP professionals. Blair regularly advises a diverse client base including food and beverage, skincare and cosmetics, entertainment, media, IT, fashion, finance, and celebrity endorsements.
His clients include start-up ventures, individuals, celebrities, and small to medium companies. More recently, Blair has worked with the commonwealth government to devise a global branding strategy and filed trade mark applications in over 120 countries.
Blair currently manages over 2000 trade marks in Australia and overseas and represents the IP interests of over 250 clients.
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