Ai-Leen Lim

CEO and principal counsel , AWA Asia

Ai-Leen Lim has been advising clients for more than 20 years on IP portfolio management in China, Hong Kong and internationally, with a special focus on helping clients navigate the evolving legal and regulatory landscape as is relevant to their IP strategy. She is experienced in contentious and non-contentious trademark, design and patent registration, protection, licensing and enforcement matters, as well as IP transactions.

Ms Lim leads AWA Asia’s offices as CEO and principal counsel, managing its headquarters in Hong Kong and its wholly-owned Chinese IP consultancy in Beijing. Her client base ranges from IP-rich fast-growing start-ups to Fortune 500 clients in relation to their IP protection and intangible asset management issues, as well as commercial transactions involving IP assets (including IP audits and due diligence).