Is your domain name working for you?

Is your domain name working for you?

While the registration of a URL canprove to be one of the most valuableinvestments a company can make,writes Dominic Speller of CPA, thestrategic importance of domainnames is seldom recognised atcorporate level – often becausecompanies are unaware of how tomeasure the value of their domainname portfolios

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