When a brand is not a brand, but a name
Baruch Lev is one of the world’s premier authorities on the valuation of intangibles. He has written numerous books and papers on the subject, and has also done specially commissioned work for a number of companies. If you are interested in IP as a…
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the IAM experts.