Lift-off for the IPBC

450 delegates and speakers, drawn from all corners of the world, came to the first-ever IP Business Congress in June. For two days at the Hotel Krasnapolsky in Amsterdam, they focused on the role of the chief intellectual property officer and how companies that embrace the position can enhance their bottom line and obtain other more intangible benefits. To cap the event off, there was a spectacular example of IP monetisation in action.