Leveraging IP and delivering shareholder value, part one

Bottom line return and sustained improvement in stock performance areamong the principle reasons for initiating any intellectual asset managementprogramme. There may be general principles to follow but, when it comes downto it, companies have to formulate strategies that reflect their specificcircumstances. Multinational corporation Motorola and English start-upCambridge Display Technology are two cases in point. Keith Bergelt, who hasheld senior positions at both, reports