IP is dead. Long live IP (reputation)
A corporation’s reputation isunderpinned by the IP it owns andmanages. And as reputation is nowestablished as a major issue forboardrooms, investors and themedia, that is great news for IPprofessionals
DownloadA corporation’s reputation isunderpinned by the IP it owns andmanages. And as reputation is nowestablished as a major issue forboardrooms, investors and themedia, that is great news for IPprofessionals
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