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Leveraging IP and delivering shareholder value, part one

Bottom line return and sustained improvement in stock performance are among the principle reasons for initiating any intellectual asset management programme. There may be general principles to follow but, when it comes down to it, companies have to formulate strategies that reflect their specific circumstances. Multinational corporation Motorola and English start-up Cambridge Display Technology are two cases in point. Keith Bergelt, who has held senior positions at both, reports

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IAM explores how businesses can leverage IP rights as real assets beyond their traditional use. As the magazine addresses IP management issues without overly dwelling on legal matters, I consider it an eminently useful reference for innovative business executives.

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Issue 91
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