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Features

The changing face of due diligence

It has always been important to be sure that the IP you are acquiring is the IP you want. However, the growing number of ways in which rights can now be monetised means that due diligence is more vital than ever before.

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Straight talk on key IP issues, IAM aims to provide executive managers with the business perspective that often gets lost in technical jargon and legal details.

Gene Potkay
Senior vice president of intellectual property
The Nielsen Company

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