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Features

Pharma companies in the eye of the perfect storm

The intellectual property rights that underpin the pharmaceutical industry are under attack like never before. The way pharma companies stand up to the assault will determine just how viable a contribution the industry will make to world health in the future. By Adrian Preston

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Straight talk on key IP issues, IAM aims to provide executive managers with the business perspective that often gets lost in technical jargon and legal details.

Gene Potkay
Senior vice president of intellectual property
The Nielsen Company

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Issue 91
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