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Taking IP into the boardroom

If IP is the integral corporate asset we believe it to be, why do so few C-suite executives engage with it? Maybe it’s because IP managers do not properly engage with them. At Philips, however, that is not the case. Here’s why

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Straight talk on key IP issues, IAM aims to provide executive managers with the business perspective that often gets lost in technical jargon and legal details.

Gene Potkay
Senior vice president of intellectual property
The Nielsen Company

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