How customers and partners can turbocharge licensing programmes
Sustainable licensing programmes cannot rely on the piecemeal release of technology and intellectual property. Instead, it is essential to maintain a constant focus on the needs of the end customer. If this is to be done properly in most businesses, a willingness to partner with outside organisations is crucial. By Jay Kshatri
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Straight talk on key IP issues, IAM aims to provide executive managers with the business perspective that often gets lost in technical jargon and legal details.
Gene Potkay
Senior vice president of intellectual property
The Nielsen Company
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