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Monetising intangibles – the way forward

Intellectual property monetisation strategies need greater focus. Until this can be achieved, the global investment community will remain wary of IP as an asset class. A recent high-level symposium held in upstate New York marked a commitment to drive this issue into the mainstream

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IAM explores how businesses can leverage IP rights as real assets beyond their traditional use. As the magazine addresses IP management issues without overly dwelling on legal matters, I consider it an eminently useful reference for innovative business executives.

Dr Frank Cuypers
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PricewaterhouseCoopers

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