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The intellectual capitalist
The highest form of flattery

The modern-day debate about IP is often described as polarised and ideological. Unfortunately, this may be too kind. Many views are best described as naïve and manipulative. The discourse on counterfeiting and piracy is a good case in point

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IAM explores how businesses can leverage IP rights as real assets beyond their traditional use. As the magazine addresses IP management issues without overly dwelling on legal matters, I consider it an eminently useful reference for innovative business executives.

Dr Frank Cuypers
Consulting actuary
PricewaterhouseCoopers

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Issue 91
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