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Why it’s all about location

Any successful IP programme requires the backing of those at the top of an organisation. But how do people with no background in the area begin to understand the issues involved? One solution is to talk about patents in terms of real estate. An added bonus is that thinking in this way can bring about radical changes to portfolio management strategies. By Craig Opperman

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IAM explores how businesses can leverage IP rights as real assets beyond their traditional use. As the magazine addresses IP management issues without overly dwelling on legal matters, I consider it an eminently useful reference for innovative business executives.

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PricewaterhouseCoopers

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