IAM Issue 7

Dickinson starts planning GE’s IP revolution

For the first time ever, General Electric has given one person the job of looking
after its entire intellectual property portfolio and strategy. And in Todd
Dickinson they could not have found someone with more experience to take
on the task. By Joff Wild

Columns

Model behaviour

In a few years the way in which
patent disputes are conducted may
have changed dramatically. If this
does happen, it is not only rights
owners who will be confronted by
considerable challenges. Law firms
and lawyers will have a lot to think
about, too

Patent pools - the 80% solution

Most patents are not worth the
paper they are written on. Most
R&D is a waste of money. But
those companies that commit to
building intellectual property
portfolios and invest in research
do better than those that don’t.
How does that work?

Is IP a deal breaker

There is a common misconception
that intellectual property will not
make or break a deal in the venture
capital world. But the truth is that it
can and it does

Defining Europe’s database right

“Database right?” is more likely to
be understood by a European
business manager as a question of
accuracy than as a reference to a
form of intellectual property.
However, since 1st January 1998,
the database right has been just that
as a result of a European Directive

Features

It’s time to think about trading trademarks

Companies need brands for their goods and services. And if such brands are to
have any meaningful value they will have to be underpinned by trademark
rights. However, it is getting harder to devise marks that are not already owned
by other people. That’s where trademark trading comes in. By Peter Rouse

How metrics can put IP at the heart of your company’s agenda

If senior executives are to appreciate fully the IP management work being
done inside their companies they need strategically aligned metrics that relate
to their business knowledge. According to recent research, this means
expressing IP performance in a language that the boardroom understands.
By Rob Williamson

The strategic positioning of intangible assets

Patents, trademarks, copyrights and other intangibles are not worth anything if
they sit in isolation. It requires individuals with vision and ability to understand
their potential and to turn this into meaningful return by putting in place
programmes that will maximise their value.
By Dr Lindsay Moore and Lesley S Craig, Esq

Is the average patent worthless

Ask scientists and engineers and they will tell you that most patents are not
worth the paper they are written on. Many on the valuation and consultancy
side of the IAM equation would beg to differ. How can such different views be
reconciled? By Nir Kossovsky

Impact of Sarbanes-Oxley on IAM personnel and executives

Although intangible assets are not specifically mentioned in the Sarbanes-
Oxley legislation, there are good grounds for believing that they will fall under
its provisions. Those responsible for managing IP and related assets would do
well to plan for this eventuality now as non-compliance can be very costly.
By Nancy Drehwing Edwards

Insights

Directors are running out of IP excuses

It is not acceptable for directors to use
ignorance as an excuse for their
companies’ poor IP performance.
Especially as there are so many tools out
there which make decision-making less
complicated than it has ever been before.

Creative Commons is a breath of fresh air

Copyright owners have not been getting a great press recently. But a new scheme,
designed to make digital works protected by copyright more accessible, gives them the
opportunity to show that they have the flexibility to countenance the dilution of their rights