IAM Issue 59

Apple, Samsung and the battle for patent supremacy

Apple and Samsung have been
slugging it out in court in various
parts of the world for several
years now. An analysis of the
two companies’ patent portfolios
suggests that one has a very strong
advantage over the other

Michael Pellegrino

Features

A shifting landscape: patenting in the Chinese semiconductor industry

After a decade of growth at home,
Chinese semiconductor companies
are poised to take a larger share
of the global market. They are also
rapidly increasing their patenting
activities. Multinationals should sit
up and take note – not just in China,
but in their own jurisdictions as well

The C-suite CIPO

Most heads of IP departments
can only dream of reporting direct
to the CEO. For Ericsson CIPO
Kasim Alfalahi, however, this dream
has become a reality. He talks us
through his first year since gaining
entry to the C-suite

IP debt – the new monetisation option

IP debt is a new way to raise cash
from patents without having to sell
or enforce them. However, it can
be a high-stakes game and
companies need to take care that
they do not lose control of valuable
intellectual property

Open season

As the widespread adoption of
Android has shown, consumer
technology companies are
increasingly turning to various
open source software platforms to
boost their competitive advantage.
At the same time, open source
developers are recognising the
benefits of IP protection

State of practice in software valuation

Software is everywhere, but putting
a value on it is a tough challenge.
A distinguished panel of experts
discuss how it might be done

America Invents Act shines the spotlight on trade secrets

Trade secrets have always been
valuable, but the America Invents
Act means they are now worth more
than ever – potentially even more
than patents. What is the best way
to take advantage of this type of
protection for your inventions – and
what are the pitfalls?

Bring on tomorrow

While the elite patent prosecution
firms in the United States may face
more challenges than ever before,
the fact that intellectual property is
moving to the top of the corporate
agenda means that the future has
never been brighter

Intangible assets: safeguarding what really matters most to companies

It is no longer an option, but an
absolute imperative, for security
and risk management practitioners
to acquire an operational familiarity
with intangible assets

Using regression models to isolate the value of a patented feature

Regression models not only can
provide a quantitative measure for
damages in US patent cases, but
also can provide additional insight
into topics such as non-infringing
alternatives, market equilibriums
and cannibalisation that can help to
strengthen a damages model

Insights

SHIELD: a deeply flawed response to an unquantified problem

Before legislating against
alleged abuses of the patent
system by non-practising
entities, US politicians need
to make sure that they can
separate fact from anecdote,
theory and hunch

Seen and heard

A round-up of IP-related quotes, observations and opinions from the recent past ...

Columns

Parker’s public play

Increased investor appetite in the IP
asset class and the substantial benefits
offered by a public listing have enabled
many public IP companies to accomplish
and accelerate their business objectives.
A good example is ParkerVision

Towards a more flexible Hong Kong patent system

Proposed changes to Hong Kong’s
patent regime are far reaching and,
potentially, game changing for both
practitioners and their clients

Silicon Valley: too big to fail, or too big not to?

Successful tech companies have
transformed what was once the
cornerstone of invention into a place that
is strangely inhospitable to bold ideas
and strong IP rights. What will it take for
Silicon Valley to get its mojo back?

Management report

Strategic brand management in a global marketplace

In today’s globalised market, it is more important than ever to make smart decisions on trademark selection, registration and enforcement. A successful brand management programme can play a vital role in minimising risk and maximising value

Trademarks: evolving law in India

India’s rise to prominence on the
international scene has made
it an increasingly attractive market
in which to do business. The
trademark regime is continually
being refined to accommodate this
growing interest

IP TRANSLATOR: earthquake or tremor?

The European Court of Justice’s eagerly awaited decision in the IP TRANSLATOR case marks a turning point in the examination of trademark applications across the European Union. Applicants will need to review their filing strategies accordingly By Christian R Thomas,

Protecting packaging and product designs as trademarks

Protecting trade dress is a delicate matter – not least because the way in which it is promoted directly impacts on enforceability. However, a well-thought-out strategy can result in a trademark right that is valid before the US Patent and Trademark Office

Industry insight

Why it’s time for designs

Registered designs can protect your
brand’s x-factor and as a result are a
powerful arrow in the IP quiver, writes
Kristin Geboers of the trademark
business of Thomson Reuters