IAM Issue 55

September/October 2012

Inside a world leader Down Under

Australia’s CSIRO became a major talking point earlier this year when it won a multimillion-dollar settlement in a US dispute over WLAN patents. But while the pay-out grabbed headlines around the world, there is a whole lot more than litigation driving this unique institution

Features

Protecting reputation by preparing better for crisis

How companies respond to crisis situations can have a significant impact on their reputations. Despite this, too few prepare for the almost inevitable day when something goes badly wrong

Pretty robots are the future

Traditional models of advertising – online and offline - are slowly dying a death; but content providers still need to generate revenue if their businesses are to endure. The solution could just be a new kind of intellectual asset

Of patent feet and metres: getting to standardised patent quality measures

Given the paramount importance of intangible assets in the modern knowledge economy, it is high time that the global patent system normalised towards a standard measure of patent quality

The real McCoy: should IP rights be the new civil rights?

Fostering the creation and exploitation of intellectual property among African Americans should be a key aim of the civil rights movement in the United States. And there is much that the IP community can do to help

The rise of compulsory licensing

There are many types of compulsory licensing. Some of them are recognised as legitimate under international treaty and law; others are not. But whatever kind it is, compulsory licensing seems to be on the rise, and for IP owners that is not good news

Awakening China’s sleeping IP assets

Since its formation in 2003, the China Business Exchange has enjoyed remarkable growth. During this time CTEX, its technology exchange platform, has become an IP leader. The two men behind the exchanges explain how

EU becomes more harmonious despite unitary patent slow-go

Despite the recent political agreement to create a unitary EU patent court, there is still a long way to go before patent law and practice are fully harmonised across the continent

Debating the tipping point

The fifth IP Business Congress was the biggest yet. Held in Cascais, Portugal, it featured a world-class roster of speakers joined by delegates from industry, finance, government and the law. The event took place after a year in which patents were at the centre of some major high-profile deals and, as a result, were attracting C-suite and investor attention like never before

Columns

The unarmed declare peace…sort of: Twitter’s IPA

First lauded, then lampooned and perhaps finally lamented, the Twitter IPA sheds light on the dark side of the patent arms race

Negotiating the patent pool of your future

Standards licensing can be a viable option for the monetisation of R&D investments and generation of IP income for patent owners. It can also bring a number of other benefits

A class of its own

Europe’s highest court has issued a decision on trademark classifications with major implications for trademark owners

Patent wins are overlooked and under-reported

Defining a patent “win” is not as simple as it may appear. It defies easy explanation and differs by industry, company and audience

Insights

Furious MEPs could yet scupper Cameron’s EU patent victory

The UK prime minister declared the United Kingdom the winner after EU member states finally agreed a deal to create a unitary patent and court system in Europe. However, subsequent events mean that he may have spoken too soon

Seen and heard

A round-up of IP-related quotes, observations and opinions from the recent past ...