IAM Issue 53

A revolution launched on the back of IP

It is the fastest-selling consumer electronics device ever, with 18 million units sold worldwide as of January 2012. The Kinect story shows that by linking the IP function
with all internal divisions and putting IP strategy at the heart of corporate culture, Microsoft has been able to offer the world something truly revolutionary

Jack Ellis

Management report

Trademarks and sponsored links: the stream is not drying up

Google’s contentious AdWords programme has exercised Europe’s courts in recent years, giving rise to conflicting decisions and considerable uncertainty

Welcome to the world of ‘.anything’: protecting brand owners’ existing legal rights under ICANN’s new gTLD programme

ICANN’s new gTLD programme could revolutionise the Internet. Brand owners should familiarise themselves with the new and evolving procedures if they are to avoid being left behind

Battle for a reputed brand – top court clash in curious case of rebranding

Two divergent top court rulings in a case concerning rebranding and trademark infringement have caused a legal storm in Finland. The Supreme Court’s decision to find no trademark infringement was received as a surprise

Developing an effective international anti-counterfeiting strategy

Ratification of ACTA is proving controversial in Europe – especially in Poland, which has had something of a chequered past when it comes to IP protection

Rules of engagement: brands and social media

Social media affords invaluable opportunities to enhance brand awareness, strengthen customer relations, garner market research and bolster sales – but only if used wisely

Border seizure in the European Union –a universal legal tool

Under the EU customs regime, rights holders can have counterfeit goods confiscated at the borders. However, it is questionable whether the regime adequately considers
the rights of alleged infringers

Features

The view from the top

ZTE is China’s largest telecoms company. It is also a major global player and the owner of one of the world’s biggest 4G patent portfolios. And that, says head of IP
Haibo Wang, is what makes his job so enjoyable

Deals from heaven and deals from hell

Licensing is all about deal making. And deal making is all about people. Only highly skilled, highly talented people can consistently put good deals together. A select
group of the very best discuss the challenges, pitfalls and joys of negotiating

Better with Coke

In the perennial battle between Pepsi and Coca-Cola, reputation and the way it is managed is everything

Business model insights from five IP pure-plays

The sheer number and opacity of licensing models is mind numbing. A study of five publicly traded IP pure-plays reveals useful insights into what has made them
successful licensors

Paragons of prosecution

Private practice attorneys can deliver a considerable commercial edge for their clients by securing bulletproof patents. The annual IAM/Ocean Tomo quality ranking
identifies those US firms doing just that

Social capital: a new strategic play for investors

Most investors are unaware that social media is ushering in a social capital revolution, and that this will change the underlying risk and growth profiles of companies

Did high-tech titans win the US patent war?

A series of developments over recent years, culminating in the signing of the America Invents Act into law, have significantly shifted the balance of power in the patent
marketplace to operating companies with large portfolios.
Whether this is a good thing remains to be seen

Insights

The 2012 inductees into the IP Hall of Fame

The IP Hall of Fame was established in 2006 to identify
and honour the individuals who have helped to establish
intellectual property as one of the key business assets of the 21 century.

A slowly turning tide

Investors are beginning to see the potential in intellectual
property. And although company boards of all sizes may still struggle to appreciate it, this state of affairs cannot
continue forever

Seen and heard

A round-up of IP-related quotes, observations and opinions
from the recent past ...

Industry insight

Branded: Capitalising on Brazil’s rapid consumer growth

For over 200 years, Brazil has been setting itself up to be a model of brand protection and for companies seeking to invest in the country that is good news, writes Jeroen
Lallemand of Thomson Reuters

Columns

The claim game

The Court of Appeals for the Federal Circuit ruled in January that declaratory judgment jurisdiction does not exist for claims that a plaintiff is not asserting in
a lawsuit

To sell or not to sell

There are a number of factors that businesses should consider when conducting a patent sales programme

If it ain’t broke, fix it anyway

Patent suits are down relative to a 29% increase in grants over the past decade; median damage awards are at a 16-year low. So how come everyone and his cat wants to fix the patent system?