IAM Issue 49

Another British piñata

UK revelations centred on one of its
tabloid newspapers have left News
Corporation, the world’s second
biggest media conglomerate, in the
eye of a global storm. Once again, a
major company is paying the price
for not following the rules of
effective reputation management

Jonathan Baskin

Features

Updating IP reporting practices

The way that companies report their
IP activities both internally and
externally is dependent on the
outcomes they are seeking to achieve

Trends in US patent litigation

The electronics industry has been at
the heart of the explosion in US
patent suits over the past 20 years. It is important not to forget that –
before coming to conclusions about
overall filing, litigation and licensing
activity

Taking risks

The results of an IP risk survey
undertaken earlier this year among
European and US corporations
show that while IP is increasingly
understood to be an important
corporate asset, IP-related
insurance is yet to be viewed as a
priority

IP P&L

Is becoming a profit centre and
measuring success something that
all IP departments should aim for?
The answer is not as straightforward as it might perhaps appear at first glance

Patent transactions in transition

As the way in which patents are
viewed and exploited by their
owners and third parties has
changed over recent years, so new
ways of defining IP performance
have emerged. The challenge for
corporate IP managers is to keep
up with developments in order to
maximise transaction value

The role of valuation in IP management

Corporate IP managers share their
perspectives on differences in
processes and structures to tackle
IP valuations, a topic that is under
much scrutiny and debate

Taking the bay

The fourth IP Business Congress took place at the
Palace Hotel in San Francisco from 19th to 21st June.
It was attended by more than 500 delegates. Over the
three days of the event, they heard a multi-disciplinary
speaking faculty of IP thought leaders debate a range
of subjects centred on the theme of IP value creation

One-Blue: a blueprint for patent pools in high-tech

With the creation of One-Blue, six companies have developed an
innovative patent pool for Blu-ray
Disc products that levels the playing
field, reduces costs and fosters fair
use of the patent system in the
optical disc sector

Columns

The US Supreme Court says “no” to a new invalidity standard

Patent holders can breathe a little more
easily following the US Supreme Court’s
ecent decision in i4i v Microsoft, which
maintains the established burden of proof
necessary to invalidate a patent

Model behaviour

Diverse businesses have made
monetising patents more lucrative and
less painful. They have come a long way,
but are yet to be fully understood

Insights

Inside the Nortel auction

In addition to Google (operating under the Ranger moniker during the
sale process), four parties took part in the auction for the Nortel patent
portfolio: Apple; Rockstar Bidco, a consortium of major technology
companies consisting of Microsoft, EMC, Sony, Ericsson and RIM;
Intel Corporation; and Norpax LLC, an offshoot of RPX Corp.

After its Nortel defeat, Google has no option but to look elsewhere

Losing out in the US$4.5 billion
Nortel patent auction was
undoubtedly a major setback
for Google. The company must
now spend the money it saved
on building a dynamic and
strong portfolio that can
protect the Android platform.
The good news is that it can be
done. The bad news is that
cash-rich Apple will seek to
make it as hard as possible

Seen and heard

A round-up of IP-related quotes, observations and opinions from the recent past ...

Industry insight

Pharmaceutical branding: engineering the perfect name

With more hurdles than ever standing
between drug R&D and brand marketing,
Jeroen Lallemand of Thomson
CompuMark explains how industry best
practices are evolving to help create safer
trade names more efficiently

Roundtable

Finding a way through the EU patent litigation maze

Europe may claim to be a single
market, but when it comes to patent
litigation, this is certainly not the
case. Five experts discuss the
challenges that this fragmented
reality presents