Customer loyalty programmes
are not what drive airline profits.
Something a lot less tangible
is the key
Nir Kossovsky
The role, function and responsibilities
of security, risk management and
overall corporate defence have
changed for the better. This is set to
continue and at a fairly rapid pace
JongPil Cheon and Michael D Moberly
New business models are emerging
in the pharmaceutical industry, so the
way in which companies and service
providers in the sector handle IP
issues is going to have to change
Sherry Knowles and Matthew Higgins
The lengthy, protest-friendly system
at the European Patent Office has
created a brain drain that is causing
some of Europe’s most gifted
entrepreneurs and scientific minds
to head west to the innovation friendly
United States
Pat Kennedy
A patent portfolio’s value can be a
significant part of a corporation’s
overall value. Knowing this,
companies must give the same
measure of attention to them as they
do to their other investment portfolios
Andrew Pham
In a rapidly changing business and
legal environment, licensing
strategies must adapt if they are to
keep up with developments
Yann Dietrich and Guillaume Menage
As the nature of IP creation and
exploitation has changed, so has
the job of the in-house IP
professional. These days, at a
company such as GE they are
focused on a range of issues, from
IA management to public policy
Carl Horton
It is hard to ignore the strong signs
of growth and potential in Africa.
While South Africa is the
powerhouse of the continent, other
countries are building up steam as
their patent systems improve
Craig Kahn and Cara DiSisto
