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IAM Issue 41

May/June 2010

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The intangible asset rollercoaster

Like those of all other intangibles, brand values are climbing once again. This comes at a significant time as it coincides with a major breakthrough in the brand valuation process

Industry insight

Using Community Trademarks to make your mark

Two influential trademark experts, Wubbo de Boer, president of the Office for Harmonization in the Internal Market (OHIM), and Tom Heremans, attorney at law and vice president of the Benelux Trade Mark Association, talk about the Community Trademark and Registered Community Design.

Features

Inside the Chinese IP business market

Chinese companies are keen acquirers of intellectual property. For foreign businesses that know what they are doing, this presents significant opportunities.

NPEs in Europe – works in progress

They may not get as much attention as their US counterparts, but European NPEs are out there and doing business both in Europe and elsewhere

Foggy supply chain claims another victim

Toyota has paid a heavy reputational price for recent failures in its supply line management process. It will not be the last to suffer in this way.

Intangible assets in capital markets

As intangibles emerge as an asset class, financial firms are developing a variety of mechanisms to utilise them in the capital markets.

Embracing the new IP reality

Two innovative defensive IP models, pioneered by AST and RPX, are attracting growing numbers of operating companies as they intensify their efforts to fend off litigation from non-practising entities.

Columns

The US Supreme Court delivers judgment in key copyright case

A recent Supreme Court case in the US promoted class action settlements of copyright infringements by resolving that courts have jurisdiction over unregistered works of authorship

Great expectations

Managing expectations is an important element in establishing patent performance. Who are IP stakeholders and why do businesses need to care about what they think?

Return to normalcy: retreat or redefine

Retreating to the past or redefining the future in the face of growing international patent competition is the choice now facing the US and other countries

Insights

The inductees into the IP Hall of Fame for 2010 are announced

Established in 2006, the IP Hall of Fame honours individuals who have made a major contribution to the development of IP in the fields of law, practice, policy, finance, business and academia. Inductees are chosen by a 40-strong IP Hall of Fame Academy from a list of nominations submitted by the global IP community.

A new EPO president emerges from the fog

Benoît Battistelli will be the next president of the European Patent Office. But the way in which he was chosen lacked transparency and may make what is bound to be a tough job even harder.

There is more IP litigation in China than anywhere else on earth

The IAM blog (www.iamblog. com) is updated four or five times a week and currently has a regular readership of around 9,000 unique users, who visit the site an average of three times a month. In this series, some of the blog’s most popular posts are reproduced in the Insight section of IAM magazine, along with the responses that they generated.
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