IAM Issue 40

Counting on quality

Private practice attorneys provide
significant value-added to their clients
by helping them to secure quality
patents. An exclusive IAM/Ocean
Tomo collaboration reveals which
US law firms are doing just that.

Features

Ten reasons to consider a standalone IP business unit

An IP portfolio is a diamond in the
rough. In the hands of the right
craftsman, it can be polished to
reveal its full value. The trick is
finding these individuals and giving
them the best chance of doing
their job well.

Your 2010 performance review

Now is the time to be deciding
which IAM strategies to select
whose outcomes will track to your
corporate objectives and timelines
in 2010 and beyond.

IP litigation strategy and the art of war - the in-house perspective

There is more to winning a complex
multi-jurisdictional IP litigation than
just having a good case.

One step closer to European unity

After almost a decade of failed
negotiations, 2009 saw EU
member states commit to the
creation of an EU patent and single
patent court. A panel of leading IP
professionals discuss their hopes
and expectations for a unified
European patent system.

The seven deadly sins of intellectual capital management

Bad habits in intellectual capital
management can end up causing
companies major problems. It is
important to recognise the sins in
order to put in place the solutions.

Why Zale must learn a quality lesson

US jewellery company Zale
Corporation has overlooked its
primary intangible asset. Sales
and market capitalisation have
fallen as a result. But all is not lost.

Brand and reputation in China following the financial crisis

China’s economy may be forced to
change over the coming years as
the export market becomes more
challenging. This could present
both foreign and domestic
companies with new opportunities.
To seize them, they must
understand their brands.

IP in early-stage commercial and investment success

Detailed analysis shows that a high
percentage of the most successful
early-stage VC-backed businesses
in the United States have a strong
IP sense.

Columns

CIPO forumIn-the-box innovation: lessons from childhood

For all the talk of out-of-the-box
innovation, perhaps there are also
some lessons to be learned from inside
the box.

Bilski: the life sciences angle

The Bilski case will be closely watched
to see whether the Supreme Court
will use it to address determination of
patent eligibility well beyond business
methods.

The intangible investorWhat goes around comes around

Half-baked press coverage of IP
activities devalues patents and
impedes innovation. Blame both
reporters and patent holders for not
knowing the facts.

Industry insight

EPC changes on the horizon

Understanding and adjusting to the
new rules covering divisional
applications is critical – as is the need
to track the new deadlines, writes
Andrew Schimmoeller, a legal
researcher for Thomson IP Management
Services at Thomson Reuters.

Industry Focus: Information Technology

This issue's featured industry data includes key patent metrics for companies in the Information Technology Industries.

Insights

Setting the intangible agenda for the next decade

For those interested in the
financing of IP and other
intangibles, the next decade
looks to be full of promise.

The best of the blogThe UK stakes a claim to global IP thought leadership

The IAM blog is updated four
or five times a week and
currently has a regular
readership of around 9,000
unique users, who visit the
site an average of three times
a month. In this series, some
of the blog’s most popular
posts are reproduced in the
Insight section of IAM
magazine, along with the
responses that they
generated.