IAM Issue 37

Fighting back against the IP backlash

Intellectual property’s general image
has never been lower. Groups with
an anti-IP agenda are gaining
support. A panel of leading IP
professionals considers how to
counter this and what the future
could hold should nobody act to
improve the IP brand

Features

The systems theory of IP valuation

Traditional economic theory is blind
to much of the value of intellectual
property. However, the new systems
theory of economics provides a
more comprehensive and accurate
assessment of IP’s importance

IP management within complex supply chain environments

With more businesses relying on
extensive relationships with
subcontractors, it is vital that
potential IP issues in supply chain
agreements are handled in a
sophisticated and flexible manner

Chicago Showdown

We may be in the midst of a global
downturn, but as the IP Business
Congress in Chicago showed, there
is still a thirst for top-level
discussion on IP value creation

Evolution of the IP market

Recent hearings in the United
States could be the beginning of
a process that will have a major
impact on the marketplace for
intellectual property

Why senior management must take patenting responsibility

Although senior managers may be
tempted to leave patenting
decisions to others lower down the
corporate ladder, it is a major
mistake to do so. Close involvement
with the process can reap great
dividends and reduce the risk of
costly mistakes

A lack of character

Brand owners have failed to
understand language issues when
developing trademark strategies for
China. They could end up paying a
very heavy price as a result

Reputation is the new IP

Intellectual assets create the
conditions under which corporate
reputation can be developed in ways
that will significantly enhance
shareholder value

Towards a CIPO consensus

The first meeting of the CIPO
Manifesto Working Group took
place in Chicago just before the
start of the IP Business Congress
2009. It was a groundbreaking
event that yielded significant results

How to make the EU a land of opportunities

Recovery from the current
economic downturn in Europe is
going to be led by innovative SMEs.
To make their task easier, the EU
needs to embrace a series of
reforms – with the patent system a
prime candidate for change

Management report

Patent pools in China

China was initially suspicious of
patent pools, viewing them as a
threat to national interests. However,
there is now a growing appreciation
of the importance of joining pools
and creating its own technologies,
rather than resisting them

A FRANDly dud – patent smurfs defeated

A recent German Federal Court of
Justice decision on the FRAND
defence strikes the perfect balance
between the interests of patent
owners and those of parties seeking
a licence to their technology

Patent pools in high-tech industries

Patent pools are the ideal solution
wherever an independently
administered, one-stop patent
licence would be a convenient
alternative providing efficient
access to core patented technology

Patent pools in practice

Patent pools help markets develop
and accelerate the adoption of
technology standards while saving
patent owners time and expense.
They can bring order to a chaotic
IP landscape

Industry Focus: Industrial

This issue's featured industry data includes key patent metrics for companies in the Industrials Industry.

Roundtable

Nordic knowledge

In this special roundtable, leading
IP lawyers from Denmark, Finland,
Norway and Sweden discuss the
key developments and issues in
their respective jurisdictions

Columns

CIPO forumCrossing the bridge: from trolls to tolls

Innovations have an alternate route to
the marketplace, one with promise and
a price

IP investorMore disclosure, less exposure

IP communications is a win-win scenario
for most businesses. Holders are starting
to realise that sharing some IP information
is smarter than hiding all of it

IP lawyerThe strongest patent in the world?

The Australian innovation patent has been
described as “the strongest patent in the
world”. While its creators might not have
started out with that intention, they would
probably happily accept the compliment

Insights

From Big Blue to big government

It looks likely that David
Kappos will soon become the
new Director of the US Patent
and Trademark Office. He
faces any number of major
challenges, but he has the
pedigree and ability to meet
them successfully

Industry insight

Innovation hotspots

An analysis of the data shows that patent
activity in three industry sectors has never
been busier, writes Jeremy Rosie, Director,
Thomson Reuters IP Solutions