IAM Issue 37

September/October 2009

Fighting back against the IP backlash

Intellectual property’s general image has never been lower. Groups with an anti-IP agenda are gaining support. A panel of leading IP professionals considers how to counter this and what the future could hold should nobody act to improve the IP brand

Industry insight

Innovation hotspots

An analysis of the data shows that patent activity in three industry sectors has never been busier, writes Jeremy Rosie, Director, Thomson Reuters IP Solutions

Features

The systems theory of IP valuation

Traditional economic theory is blind to much of the value of intellectual property. However, the new systems theory of economics provides a more comprehensive and accurate assessment of IP’s importance

IP management within complex supply chain environments

With more businesses relying on extensive relationships with subcontractors, it is vital that potential IP issues in supply chain agreements are handled in a sophisticated and flexible manner

Chicago Showdown

We may be in the midst of a global downturn, but as the IP Business Congress in Chicago showed, there is still a thirst for top-level discussion on IP value creation

Evolution of the IP market

Recent hearings in the United States could be the beginning of a process that will have a major impact on the marketplace for intellectual property

Why senior management must take patenting responsibility

Although senior managers may be tempted to leave patenting decisions to others lower down the corporate ladder, it is a major mistake to do so. Close involvement with the process can reap great dividends and reduce the risk of costly mistakes

A lack of character

Brand owners have failed to understand language issues when developing trademark strategies for China. They could end up paying a very heavy price as a result

Reputation is the new IP

Intellectual assets create the conditions under which corporate reputation can be developed in ways that will significantly enhance shareholder value

Towards a CIPO consensus

The first meeting of the CIPO Manifesto Working Group took place in Chicago just before the start of the IP Business Congress 2009. It was a groundbreaking event that yielded significant results

How to make the EU a land of opportunities

Recovery from the current economic downturn in Europe is going to be led by innovative SMEs. To make their task easier, the EU needs to embrace a series of reforms – with the patent system a prime candidate for change

Columns

CIPO forumCrossing the bridge: from trolls to tolls

Innovations have an alternate route to the marketplace, one with promise and a price

IP investorMore disclosure, less exposure

IP communications is a win-win scenario for most businesses. Holders are starting to realise that sharing some IP information is smarter than hiding all of it

IP lawyerThe strongest patent in the world?

The Australian innovation patent has been described as “the strongest patent in the world”. While its creators might not have started out with that intention, they would probably happily accept the compliment

Management report

Patent pools in China

China was initially suspicious of patent pools, viewing them as a threat to national interests. However, there is now a growing appreciation of the importance of joining pools and creating its own technologies, rather than resisting them

A FRANDly dud – patent smurfs defeated

A recent German Federal Court of Justice decision on the FRAND defence strikes the perfect balance between the interests of patent owners and those of parties seeking a licence to their technology

Patent pools in high-tech industries

Patent pools are the ideal solution wherever an independently administered, one-stop patent licence would be a convenient alternative providing efficient access to core patented technology

Patent pools in practice

Patent pools help markets develop and accelerate the adoption of technology standards while saving patent owners time and expense. They can bring order to a chaotic IP landscape

Roundtable

Nordic knowledge

In this special roundtable, leading IP lawyers from Denmark, Finland, Norway and Sweden discuss the key developments and issues in their respective jurisdictions

Insights

From Big Blue to big government

It looks likely that David Kappos will soon become the new Director of the US Patent and Trademark Office. He faces any number of major challenges, but he has the pedigree and ability to meet them successfully