IAM Issue 36

The team player

Horacio Gutierrez has been
Microsoft’s chief intellectual property
officer for three years now. In that
time he has built a 200-strong team
and dealt with issues fundamental to
the company’s future

Insights

Europe needs an EPO leader to tackle its many patent problems

Alison Brimelow is standing
down as the president of the
EPO in 2010. Her successor
will have a huge job to do. And
that means the best person for
the job must get it

Features

IA metrics for the other IP market

Risk and reputation management is
a natural extension of intellectual
property management, but it is an
area of business operations in need
of much greater support

IV shifts gear

With a mountain of money in the
bank and a wide-ranging
investment strategy, Intellectual
Ventures continues to drive the IP
market forwards

Putting the IAM function at the heart of corporate strategy

Almost all readers of this magazine
understand the strategic importance
of IP to companies’ competitiveness
and financial performance. The
challenge is to make the C-suite see
it too. Only a change in the way IP
value is communicated will help

Patents, incentives and a few crazy inventions

To encourage truly groundbreaking
innovation, a patent system must
also be able to tolerate other, more
bizarre inventions

Time for Big Pharma to be loud and proud

Big pharmaceutical companies may
have a poor reputation, but a close
look suggests it is not deserved.
The problem is that too many are
silent about the great deal of positive
work they do. GSK has decided to
break down this wall of silence

The elephant in the room

The United States is in the grip of
an expensive, low-quality, patentrelevance,
patent-production crisis

Columns

IP lawyerLoose ends

How to deal with the risks of tying
complaints following the European
Commission’s Microsoft cases

CIPO forumPatent reform: season to taste

Reconciling the myriad issues and
constituencies at play in the patent
reform debate requires a careful blend
of time and full understanding of
consequences

IP investorMessage in a bottle

When it comes to press coverage of IP
activities, even good reporters seldom
seem to get it right. That’s why most IP
executives would rather hide from
journalists than speak to them. They
don’t realise that they need the press
more than it needs them

Industry Focus: Consumer Electronics

This issue's featured industry data includes key patent metrics fior companies in the Consumer Electronics Industry

Industry insight

The value of IP in a recession

If history is any guide, companies that
invest in intellectual property in a recession
come out of the experience stronger than
those who choose to wait for the economy
to improve, says Jeremy Rosie, Director,
Thomson Reuters IP Solutions