IAM Issue 27

Japanese IP typhoon still not even a tropical storm

Despite a number of headline-grabbing IP litigations over the last several
years, involving some of Japan’s largest companies, the view that Japanese
corporations are drastically changing their IP culture is seriously overstated

Columns

Role call

Business roles in the knowledge
economy are not going to be what
they once were. The question is:
who will drive the change?

Injunction blocks new USPTO rules

At the 11th hour – in fact, on the
day before they were due to come
into force – controversial new
USPTO rules on continuation
practice and claiming were blocked
by a court in Virginia

Das Kapital, part 2: labour v capital v intellectual capital

IP rights could help the US find a
way out of current economic
difficulties. But only if a new class
of stakeholder is recognised first

Flatter and faster

For companies pursuing open
innovation, providing access to IP
rights is about business, not good
citizenship

Should old acquaintance be forgot

There are people who claim that
intellectual property makes up
around 80% of many companies’
values. They are wrong to do so

Features

IP management – a question of perspectives

According to a survey of European patent attorneys working in-house and in
private practice, the two groups have sharply different perspectives on many
aspects of IP management

World class

The inductees into the IP Hall of Fame for 2007 have all helped to establish
intellectual property as a cornerstone of the global economy. Over the
following pages they look back on their achievements and explore what may
happen next as the IP world develops

It’s time to leave the 20th century behind

Using result-performance management techniques will enable companies
to organise themselves in a way that facilitates the exploitation of
intellectual capital

Balance sheet blues

Current ways of reporting the value of brands provide investors with few
insights. It is time to develop new methodologies

Uncertainty reigns

Microsoft has decided to throw in the towel and concede defeat in its
antitrust battle with the European Commission. Other IP owners would do
well to look carefully at what it all means to them

Getting less for more

Low-cost, volume-based patenting may seem attractive at first sight,
but closer examination reveals it to be both a budgetary nonsense and
a technology-protection folly

International Game Technology

For over three decades,
International Game Technology (IGT)
has established itself as one of the
most recognised slot-machine and
video gaming machine company,
garnering approximately two-thirds of
the market and moving into the top
10 in the Patent Board’s Consumer
Electronics Scorecard this year

Consumer Electronics

Sony Corporation leads the industry,
with FUJIFILM Holdings Corporation
and Matsushita Electric Industrial
remaining in the top three spots

Insights

Economists do not have all the answers when it comes to patents

In September 2007 Political
Economy of Patent Policy Reform
in the United Stateswas
published. Written by FM
Scherer, Aetna Professor
Emeritus at the John F Kennedy
School of Government, Harvard
University, the paper is the latest
in a string of attacks on the US
patent system by economists.

Murky waters on the banks of Lake Geneva

Doubts over Kamil Idris’s
future at WIPO remain.
While they do, the
organisation will be
hamstrung and ineffective