IAM Issue 24

Clearing the underbrush

Recent regulatory, legal and legislative developments in the US will lead to
the maturation of the IP asset management market. This is very good news
for rights owners, investors and lenders

Features

Hunting down a trademark troll

Everyone has heard of patent trolls. Well, Leo Stoller may just be the US’s
most notorious trademark troll. Google has decided to take him on

Money and mayhem

Brand extensions and celebrity endorsements can be the easiest route to
a rapid increase in revenue. But as some companies have found out, they
are not guarantees of success

Life and money beyond patents

Companies that produce software for internal purposes may find that they
are sitting on a potentially lucrative new revenue stream

The intangible value of security in a volatile global economy

It is not just bad management that can harm the value of intangible assets;
they can be deliberately targeted for both criminal and political reasons

Equal partners

SMEs are innovative and dynamic, but all too often they fail to establish
equal partnerships with larger companies. If this is to change, both sides of
the equation have to rethink the way they do business

Industry insight

A new TLD for Asia

The launch of the .asia top level
domain is something that companies
across the world will have to factor in
to their internet strategies, writes
Peter Whiley of CPA

Columns

Google – fighting a war on all fronts

The company that does no evil is
facing a number of challenges from
rights owners unhappy with its
business models

IP bonds 2.0

The largest ever IP-backed
securitisation, US$1.8 billion for
Sears’ Kenmore, Craftsman and
DieHard brands, may be a harbinger
of things to come for IP as an asset
class and for financial markets
flush with capital

A long way to Tipperary

The first live multi-lot IP auction
for Europe was held in Munich in
the middle of May. Although sales
were disappointing, overall it was
a promising start

Venturing further

Intellectual property may be the ideal
investment to help venture capital do
whatever it does a little bit better

Insights

EPO looks ahead to position Europe in a changing world

The European Patent
Forum showed that the
EPO was prepared to
think ahead and set the
agenda. But if words are
to turn into concrete
action, the office must
continue to look beyond
the patent community

Microsoft’s critics miss the point entirely

Brad Smith and Horacio Gutierrez
would have known exactly what
they were doing when they
agreed to speak to Fortune
magazine about Microsoft’s
relationship with open source
software

Industrial materials

The top three positions within the
industrial materials industry remain
fixed. The strongest movements
within and into the top 10 reflect
increases in influence as well as
activity in this broad industry

Roundtable

Inside the US’s perfect patent storm

Supreme Court decisions, reform initiatives in Congress and changes at the
USPTO mean that the patent landscape is shifting dramatically in the US.
Whether this is for better or for worse is a different issue. Four experts give
their opinions