IAM Issue 15

The Bayh-Dole battle

It has been described as among the most important pieces of legislation
passed in the US since the Second World War. But despite its clear
successes, not everyone is convinced that the Bayh-Dole Act has been an
unremitting force for good over the last 25 years

Insights

A fight that goes to the heart of copyright

At first sight, Google Print (now Book Search) versus
the publishers looks like the music industry’s fights with
Napster, Grokster and KaZaA all over again. But there
are several important differences which may mean that,
unlike the music file sharers, Google comes out on top

The recent IPO judges controversy must be the last

There has been sharp criticism of the
decision by senior members of the US
judiciary to attend a recent
international judges forum hosted by
the IP Owners Association.

LES shows that in-house talent will inherit the earth

The role of IP professionals inside
corporations has never been more
complex, or more important. The
recent LES event in Phoenix bears
testament to this.

Features

Value-oriented IP management

Successful value-oriented IP management must be focused on the quality
of IP assets, the exploitation process and complementary assets rather
than on a one-dimensional value concept

Intellectual asset strategy and the board of directors

Changes to the way in which corporate governance is approached mean that
boards of directors will spend more time on IP management issues than they
have in the past. For intellectual asset professionals, one of the challenges
this presents is helping senior decision makers focus on the right areas

A powerful look inside the knock-off economy

Tim Phillips’s book Knock Off goes right to the heart of IP crime by
demonstrating the immense damage it causes not just to business but also
to people’s lives. He pulls no punches when discussing the role IP owners
must play if the problem is to be tackled effectively

Closing the innovation value gap

In order to continue generating valuable intellectual assets and to stay
competitive, companies must be committed to expenditure on innovation.
The problem for many, however, is that they do not see the returns they
expect from this commitment, and this can cause trouble with investors

Europe’s first patent value fund

Funds that invest in patent portfolios are not common anywhere.
In Europe, however, they are unknown. Until now, that is. Based in Germany,
IP Bewertungs AG pays to take a share of patent portfolios in the hope of
securing lucrative licensing deals that will see their overall value increase

Columns

Business method patents in the US look set to rise

A recent decision by a USPTO
board of appeal means it may well
become easier to obtain patent
protection for business methods in
the US. Meanwhile, a case due to
be heard by the Supreme Court
could provide further clarification in
this controversial area

An American original

The next time a call centre asks you
to “select one for this, two for that
or three for the other thing”, think of
Ron Katz. He is virtually everywhere

Start-up patent strategy

It is money wasted if a start-up
company has a large patent portfolio
and does not develop a strategy to
maximise its potential benefits

Perfectly secure

As traditional methods of making
money available to borrowers become
less attractive, the sale and licence
back of intellectual property could
emerge as a favoured tool. But it will
need a leap of faith from both parties
in a transaction if this is to happen

Is your domain name management strategy financially viable? (co-published editorial)

Protecting brands online can be a
costly and often confusing
venture. Dominic Speller of CPA
looks at the types of domain
names a company should register
and at how extensive protection
strategies should be