IAM Issue 13

A tsar is born

For nearly three years now, Joe Beyers has been the man in charge of
intellectual property strategy at Hewlett Packard. During that time he has
made quite an impact.

It is deeply ironic that Joe Beyers now controls
the Hewlett-Packard Company’s intellectual
property strategy. When he was a young HP
engineer, one of his biggest frustrations was
that his company did not see fit to enforce a
patent on which he was the inventor. The 66-
year-old HP, which has traditionally been
engineering-driven, was then distinctly nonentrepreneurial
in terms of exploiting its
intellectual property....

Insights

Events prove Europe does not have to be a lost cause

At events in Gothenburg and Munich,
cutting edge discussions about the
future of IP were the order of the day.

McDonald’s Aussie woes are a warning

McDonald’s has picked the wrong
person to have a trademark fight with
in Australia.

Roberts has a Supreme job to do

If John Roberts successfully navigates the Congressional
nomination process and ends up as the Supreme Court’s
newest member, his business law credentials could mean
good news for US IP owners

Columns

A values question

There are many reasons to value a
single patent or a whole portfolio.
Some are far more relevant to the
venture capital community than others

Labouring v lawyering the value of intellectual property

A company’s intellectual property
assets clearly have value. The
problem is finding a way to assess
this accurately

US Supreme Court decides pharma patent research case

The Merck v Integra decision handed
down by the Supreme Court in early
June is good news for pharmaceutical
companies

Dangerous conceits

There are a number of reasons, many
of which have little to do with hardnosed
business principles, why letting
go of a patent can be difficult. But if
companies are to do justice to
themselves and their shareholders,
they must take the sentimentality out
of portfolio management

Features

Financing intellectual property

For companies seeking to leverage their IP assets in the financial markets
there have never been more products on offer. The trick is to find which one
is most suitable

Europe’s patent crisis

Viewed in isolation, the failure of the CII Directive was not a body blow to
European patent owners. The problem is that it was just the latest in a string
of reverses that threaten to leave Europe’s businesses way behind their
global competition

Standards and the Chinese market

The Chinese government is establishing high-tech standards that differ from
those accepted internationally. In effect, therefore, foreign high-tech IP rights
are in danger of losing value. But it is not too late for high-tech companies to
do something about it

A sense of entitlement

Setting realistic expectations for IP commercialisation involves a strategic
analysis and not just a simple comparison to IBM’s programme

Strategic licensing securing value from innovation

Even companies with great technology and a commitment to license cannot
assume that people will beat a path to their doors to take what is on offer. In
such cases, the most likely outcome is that there will be very little interest unless
a strategy to engage with potential licensors is developed and then implemented