There are a number of major challenges to face when putting together an IAM
programme. Follow a few simple rules, however, and the task becomes a little
less daunting
The passage of the Trademark Dilution Revision Act 2005 through Congress
has raised further questions about the limits of US trademark law. In
supporting an expansion of their rights, some believe that trademark owners
could end up doing themselves more harm than good
There are a number of major challenges to face when putting together an IAM
programme. Follow a few simple rules, however, and the task becomes a little
less daunting.
The drinks industry is not alone in facing a serious threat from counterfeiting
in developing markets such as China. However, the way liquor companies have
responded may prove instructive to those operating in other sectors
It is one of the big stories of 2005, but developments in RFID may be
undermined by standards organisations
Dow Chemical was embracing intellectual capital management before most
people had even heard of it. Nowadays, the concept is rooted at the heart of
the company’s strategic planning. Three of Dow’s senior IC professionals
explain how it works and look at the challenges they still face
