IAM Issue 1

Demolishing the ivory towers

Successfully commercialising intellectual property and bringing technology
from university laboratories into the market-place is all about melding
entrepreneurship with academia, as well as instilling the benefits of
collaborative thinking. All this is reflected in the strategies of the world’s most
successful university tech-transfer initiatives. By Nigel Page

Insights

Innovation is the new buzz word in China

Although counterfeiting and piracy remain
huge problems across China, local
companies are now working in areas
where IP rights are pivotal.

Microsoft calls for Phelps

One of the men responsible for IBM’s licensing miracle has been lured out of retirement by Microsoft. He faces a number of challenges.

Intellectual property moves up corporate agenda

Not long ago, intellectual property was
the sole preserve of scientists and
lawyers. How times change.

Patent office vote tests Europe's credibility

Europe needs a new president for its
patent office. The election process has
become a test of just how serious the
continent’s leaders are about patent rights.

AOL Time Warner and Microsoft bring standard closer

The recent out-of-court settlement
between AOL Time Warner and Microsoft
brings the prospect of a de facto digital
media standard closer.

Patents win in the search for investment value

A New Jersey company claims that a
close analysis of companies’ patent
portfolios can help investors outperform
the financial markets.

Features

When licensing deals create shareholder value

Companies which are able to communicate the details of licensing deals to the
financial markets stand to reap an immediate benefit in the shape of increased
share values, according to a detailed study of London Stock Exchange share
movements following such announcements. But the same research reveals that
although market-makers appreciate there is value in licensing agreements,
many of them are not quite sure why. By Suzanna Hawkes

Unilever’s IP management - creating the bedrock for global brands

A review of the way in which it handled intellectual property issues led to a
major re-engineering of the IP function at Unilever. The consensus inside the
company, as well as among observers looking in, is that the move has
considerably strengthened the owner of one of the world’s largest portfolios of
trademark and patent rights. By Rick Marsland

A commercially minded man

Last year, Sir Richard Sykes stepped down from his chairmanship of
GlaxoSmithKline and became full-time rector of Imperial College of
Science, Technology and Medicine in London.
He talked to IAM about combining business with academia.

A tale of two telco’s

Lucent has set the standard when it comes to the commercialisation of
intellectual property portfolios in the telecom sector. The revenues the
company generate still dwarf those of its rivals. But increased competition,
combined with high levels of debt and the need to fund further innovation,
mean that others are now trying to get in on the act. One aggressive
newcomer is BT, which has created structures and employs methods that
differ markedly from Lucent’s established model. By Joff Wild

Pharma companies in the eye of the perfect storm

The intellectual property rights that underpin the pharmaceutical industry are
under attack like never before. The way pharma companies stand up to the
assault will determine just how viable a contribution the industry will make to
world health in the future. By Adrian Preston

Columns

Challenges of the fifth epoch

In the global knowledge
economy, the challenge is to
create financial tools that
capture the full value of
intellectual assets

Who owns IP?

As intellectual property moves
to the centre-stage of business
concerns, there is a growing
need for senior executives to
devise and then implement
successful IP management
strategies. Investors expect
nothing less

Understand the law to create maximum value

Intellectual property is now
considered a mainstream
business asset. However,
companies that intend to
maximise its full potential should
never lose sight of the fact that
they are dealing with a legal right