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Demolishing the ivory towers

Successfully commercialising intellectual property and bringing technology
from university laboratories into the market-place is all about melding
entrepreneurship with academia, as well as instilling the benefits of
collaborative thinking. All this is reflected in the strategies of the world’s most
successful university tech-transfer initiatives. By Nigel Page

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Insights

Innovation is the new buzz word in China

Although counterfeiting and piracy remainhuge problems across China, localcompanies are now working in areaswhere IP rights are pivotal.

Microsoft calls for Phelps

One of the men responsible for IBM’s licensing miracle has been lured out of retirement by Microsoft. He faces a number of challenges.

Intellectual property moves up corporate agenda

Not long ago, intellectual property wasthe sole preserve of scientists andlawyers. How times change.

Patent office vote tests Europe's credibility

Europe needs a new president for itspatent office. The election process hasbecome a test of just how serious thecontinent’s leaders are about patent rights.

AOL Time Warner and Microsoft bring standard closer

The recent out-of-court settlementbetween AOL Time Warner and Microsoftbrings the prospect of a de facto digitalmedia standard closer.

Patents win in the search for investment value

A New Jersey company claims that aclose analysis of companies’ patentportfolios can help investors outperformthe financial markets.

Features

When licensing deals create shareholder value

Companies which are able to communicate the details of licensing deals to thefinancial markets stand to reap an immediate benefit in the shape of increasedshare values, according to a detailed study of London Stock Exchange sharemovements following such announcements. But the same research reveals thatalthough market-makers appreciate there is value in licensing agreements,many of them are not quite sure why. By Suzanna Hawkes

Unilever’s IP management - creating the bedrock for global brands

A review of the way in which it handled intellectual property issues led to amajor re-engineering of the IP function at Unilever. The consensus inside thecompany, as well as among observers looking in, is that the move hasconsiderably strengthened the owner of one of the world’s largest portfolios oftrademark and patent rights. By Rick Marsland

A commercially minded man

Last year, Sir Richard Sykes stepped down from his chairmanship ofGlaxoSmithKline and became full-time rector of Imperial College ofScience, Technology and Medicine in London.He talked to IAM about combining business with academia.

A tale of two telco’s

Lucent has set the standard when it comes to the commercialisation ofintellectual property portfolios in the telecom sector. The revenues thecompany generate still dwarf those of its rivals. But increased competition,combined with high levels of debt and the need to fund further innovation,mean that others are now trying to get in on the act. One aggressivenewcomer is BT, which has created structures and employs methods thatdiffer markedly from Lucent’s established model. By Joff Wild

Pharma companies in the eye of the perfect storm

The intellectual property rights that underpin the pharmaceutical industry areunder attack like never before. The way pharma companies stand up to theassault will determine just how viable a contribution the industry will make toworld health in the future. By Adrian Preston

Columns

Challenges of the fifth epoch

In the global knowledgeeconomy, the challenge is tocreate financial tools thatcapture the full value ofintellectual assets

Who owns IP?

As intellectual property movesto the centre-stage of businessconcerns, there is a growingneed for senior executives todevise and then implementsuccessful IP managementstrategies. Investors expectnothing less

Understand the law to create maximum value

Intellectual property is nowconsidered a mainstreambusiness asset. However,companies that intend tomaximise its full potential shouldnever lose sight of the fact thatthey are dealing with a legal right

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