Search results - found 566
Why it’s time for designs (Magazine)
Registered designs can protect your brand’s x-factor and as a result are a powerful arrow in the IP quiver, writes Kristin Geboers of the trademark business of Thomson Reuters
Trade secrets have always been valuable, but the America Invents Act means they are now worth more than ever potentially even more than patents. What is the best way to take advantage of this type of protection for your inventions and what are the pitfalls?
It is no longer an option, but an absolute imperative, for security and risk management practitioners to acquire an operational familiarity with intangible assets
State of practice in software valuation (Magazine)
Software is everywhere, but putting a value on it is a tough challenge. A distinguished panel of experts discuss how it might be done
Another British piñata (Magazine)
UK revelations centred on one of its tabloid newspapers have left News Corporation, the world’s second biggest media conglomerate, in the eye of a global storm. Once again, a major company is paying the price for not following the rules of effective reputation management
The law and the ultimate intellectual asset (Magazine)
While intellectual property has risen to an elevated position of strategic significance and monetary importance in our society, many fail to realise what has changed and how incisively the law itself has become central to enterprise strategy
If capitalism in the 21st century is to deliver long-term sustainable value, it must achieve a healthy balance between offence and defence. This will require a notable correction to the current imbalance
New metrics for changing times (Magazine)
Many companies that own large IP portfolios are doing a better job of determining whether the rights they own are getting traction from their IAM strategies. Kimberly-Clark is a perfect example.
New tools for a new economy (Magazine)
The knowledge economy requires a new set of conceptual tools to operate, but who is responsible for creating them?
Linking intangible assets to share price (Magazine)
Marketing due diligence allows investors and companies to assess the risks of using intangibles in strategic plans and to work out whether they create or destroy shareholder value.
It broke out in 2009 and raged across the world for five years; but unlike most wars, the battle relating to smartphone patents benefited multiple parties and had just one real loser
The best of the blog (Magazine)
Intangibles crucial to M&A success, report claims.
Goldman Sachs has been clear for many years that its reputation is a key corporate asset. But recent events have shown that having such awareness is not always enough.
Measures of success (Magazine)
Former chief IP execs at Microsoft, HP, IBM and Apple were asked to weigh in on patent performance. What they had to say may surprise you.
Strategists of the world unite (Magazine)
Although there are many groups and organisations that represent a variety of IP professionals and interests, there is currently nothing out there that focuses specifically on IP strategy and strategists. However, that could be about to change.
The true value of a patent is an elusive concept which is tricky to pin down. While hard data can assist in a valuation, it is more difficult to predict the influence that more intangible elements will have on market price.
Most investors are unaware that social media is ushering in a social capital revolution, and that this will change the underlying risk and growth profiles of companies
Better with Coke (Magazine)
In the perennial battle between Pepsi and Coca-Cola, reputation and the way it is managed is everything
Patent quality and improved innovation (Magazine)
The creation of high-quality patents not only enhances a company’s ability to protect its market share and derive licensing revenue, but also improves the innovation process itself
While start-ups can be exciting and chaotic, they need to design an IP strategy just like any other business. Yet although the development process will be similar to that used by large corporations, the content and implementation will be quite distinct
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