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Protecting brands in the digital space (Market intelligence)
In recent years the way that businesses operate globally has changed dramatically, thanks to the growing importance of the Internet. The situation in India is no different: consumers are increasingly turning to the Web for product information, price comparisons, special deals, discounts and even returns policies. India’s e-commerce market is estimated at $35 billion and is growing at a rate of 34% annually.
Casting a safety net for your database (Market intelligence)
India has no specific trade secret legislation. While patent, copyright and trademark laws have been defined in statutes, the protection of trade secrets remains a challenge. This chapter discusses the protection of databases and analyses whether they can be afforded the most appropriate protection under copyright law or by treating them as trade secrets.
Protecting trade secrets in India (Market intelligence)
One of the biggest challenges that businesses face is the protection of their confidential business information. Not all types of information qualify for protection under the patent and copyright laws, but India offers avenues for trade secret protection.
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