In the hottest Hong Kong IPO in a decade, shares of China Literature surged over 90% in their trading debut earlier this month. The wild success of Tencent’s digital publishing business with investors is just the latest success for the Shenzhen-based internet giant, which recently became the first Asian tech company to reach a total value of over $500 billion – joining the likes of Amazon, Microsoft and Alphabet. The China Literature listing is a good example of how Tencent has deployed an IP strategy that goes well beyond patents to drive big revenues.

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