On Friday, I wrote about how the IP team at Foxconn is getting value out of the massive Sharp patent portfolio through spin-offs and patent sales. But investing in certain technologies and divesting others is only one aspect of chairman Terry Gou’s grand scheme for the Japanese display giant that his company brought into the fold for $3.8 billion last year. It’s also part of an effort to transition Foxconn (also known as the Hon Hai Group) from a top supplier to a top brand in its own right. That strategy now has Sharp battling China’s Hisense in court over the use of its brand name.

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