Many users of Facebook-owned photo-sharing service Instagram were left furious on Tuesday after it was widely reported that the company had changed its terms of service in order to sell its customers’ photos for advertising purposes without obtaining their permission. It seems clear that Instagram – and by extension, Facebook – has lost brand equity as a result, with one user describing the updated terms as the company’s “suicide note”. While the uproar may be based on a misunderstanding, as Instagram’s chief executive has since tried to point out, it could mean further bad news for Facebook shareholders, who have had a rough ride since the social network’s IPO back in May.

Want to read more?

Register to access two of our subscriber-only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the IAM experts

Already registered? Log in

What our customers are saying

Excellent articles and focus on best practices.

Ruud Peters
Philips Intellectual Property & Standards


Subscribe to receive access to the full range of premium business intelligence, insights and analysis, as well as our IP directories, guides and daily news.

Why subscribe?