Thanks to IP, Coke’s deal with Dean Kamen could benefit millions 10 Oct 13
A partnership between the world’s largest carbonated beverages brand and the serial inventor behind a wearable insulin pump for diabetics might not sound like the most obvious of hook-ups. But an IP-driven deal between Coca-Cola and Dean Kamen is enabling the former to revolutionise its product offering, while the latter’s water purification technology reaches communities that desperately need it.
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