Two IAM IP publications now available free of charge online 12 May 08
IAM has just published two guides, both of which are available online and completely free of charge:
• Brands in the Boardroom, released to coincide with next week’s INTA meeting in Berlin, examines how Playboy and E&J Gallo manage their respective brands portfolios, and also takes an in-depth look at Google’s controversial AdWords programme. In addition, there are a series of other articles detailing key trademark issues in some of the world’s major jurisdictions.
• Patents in Europe, first made publicly available last week at the European Patent Forum in Ljubljana, has been produced in association with the European Patent Office. The publication is divided into two parts: in the first, chapters – including an introduction from EPO President Alison Brimelow – look at recent developments inside the EPO and in Europe generally; in the second, there are detailed guides on how patent litigation is conducted in 21 European jurisdictions, including all the big players.
Brands in the Boardroom and Patents in Europe are among a number of free IAM guides that can be accessed via our website, by clicking here. You will also find a link to the website dedicated to IAM’s yearbook IP Value: Building and Enforcing Intellectual Property Value.
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