Yesterday we revealed our first five IP personalities of 2016. Today, we name the final five. Before we do, though, a quick reminder: we define a “personality” in very broad terms. You don’t have to be a human being or even a single identifiable entity to qualify - basically the term encompasses whatever we want it to encompass; it’s all about who and what caught our eye over the past 12 months.

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Straight talk on key IP issues, IAM aims to provide executive managers with the business perspective that often gets lost in technical jargon and legal details.

Gene Potkay
Senior vice president of intellectual property
The Nielsen Company

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