Just as IP has moved up the corporate food chain over the last decade as businesses have attached more value to their intangible assets, so it has also become a far more significant area of academic study. Anyone who watched the smartphone litigation wars unfold, kept track of the Supreme Court’s opinions in a series of patent cases and has had the stamina to follow 10 years of patent reform in the US Congress is fully aware that IP, and patents in particular, has been catapulted onto the front pages in a way that it rarely was before.

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IAM explores how businesses can leverage IP rights as real assets beyond their traditional use. As the magazine addresses IP management issues without overly dwelling on legal matters, I consider it an eminently useful reference for innovative business executives.

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