Jawbone, the consumer electronics business, which was one of the pioneers in fitness oriented wearable devices, started liquidation proceedings earlier this month. Having attracted more than $600 million in venture capital funding and reached a peak valuation of $3 billion, the company suffered in the increasingly competitive wearables market which has seen large tech companies like Apple and Samsung growing their presence. According to reports the company’s founder has set up Jawbone Health Hub which will continue to service Jawbone devices.

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