The mince pies have all been eaten, the decorations are down, the hangovers have been slept off, just about – and now the IAM blog is back for 2018. We get things going as we always do at the start of a new year by naming our IP personalities for the 12 months that have just gone. As regular readers will know, we define a “personality” in very broad terms. You don’t have to be a human being or even a single identifiable entity to qualify - basically the term encompasses whatever we want it to encompass; it’s all about who and what caught our eye in 2017.

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