IP strategist: SMEs embrace intellectual property as an essential and integrated business function
Challenging the common misconception that patent protection is too complex and costly for small and medium-sized enterprises, recent European Patent Office case studies reveal that such companies are building success through their IP strategies
Small and medium-sized enterprises (SMEs) are widely perceived to lack the necessary means to maximise their IP potential. However, the European Patent Office (EPO) has published a series of case studies on a variety of SMEs across Europe which contradicts this (http://epo.org/sme). The companies interviewed spoke candidly about the commercial and financial benefits that intellectual assets contribute to their businesses and the importance of developing IP strategies early to best serve their long-term business interests.
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Senior vice president of intellectual property
The Nielsen Company
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