The organisational keys to unlocking your IP value potential
The operating model is the key factor that separates the best from the rest when it comes to using intellectual property to establish and leverage competitive advantages. Operating models have four pillars, which can prove key differentiators
What is the role of the IP function? Most IP professionals would agree that successful IP management requires two critical capabilities: to create the right IP portfolio and to implement business-driven use of that portfolio. Despite this, the majority of the world’s IP functions are tasked primarily with the former – to create intellectual property around a company’s most promising inventions. How to make sure that an IP portfolio is purposefully used in line with a company’s business priorities is often left vague, if it is addressed at all.
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