IP strategist: Managing IP risk proactively
IP risk management is not just about avoiding lawsuits – it is about preserving your company’s market share in critical technology segments
Intellectual property may be the most important set of assets that a company possesses, whether it be in the form of patents, trade secrets, copyrights, trademarks or know-how. It is an investment that companies must make in order to protect and potentially enforce the value captured through innovation. For small companies, their intellectual property is sometimes the only hard asset they possess, so being in a financial position to defend or enforce it is critical. Unfortunately, merely securing a robust IP portfolio is not always sufficient to adequately address IP risk. We live in an age where companies of all sizes and technology spaces must be able to deal with such risk.
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