Features

Why automotive OEMs risk losing out and what they can do to stop it

By Kevin Rivette, Peter Detkin, Mark Gober and Michael Poppler

As the automotive and technology industries collide, prominent original equipment manufacturers risk being overtaken by tech-savvy new entrants and their own suppliers, unless they proactively change their IP strategies

Over the years, we have heard many company executives say things to the effect of “no one in the industry sues anymore” (AT&T executive, 2004) or “we don’t need our intellectual property, we will win based on our supply chain” (Nokia executive, 2005). While these comments are usually made with conviction, the convergence of different technologies from outside industries is transforming accepted norms.

Want to read more?

Register to access two of our subscriber-only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the IAM experts

Already registered? Log in

What our customers are saying

Straight talk on key IP issues, IAM aims to provide executive managers with the business perspective that often gets lost in technical jargon and legal details.

Gene Potkay
Senior vice president of intellectual property
The Nielsen Company

Benefits

Subscribe to receive access to the full range of premium business intelligence, insights and analysis, as well as our IP directories, guides and daily news.

Why subscribe?

Close

Register for more free content

  • Read more IAM blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 90
;