Why automotive OEMs risk losing out and what they can do to stop it
As the automotive and technology industries collide, prominent original equipment manufacturers risk being overtaken by tech-savvy new entrants and their own suppliers, unless they proactively change their IP strategies
Over the years, we have heard many company executives say things to the effect of “no one in the industry sues anymore” (AT&T executive, 2004) or “we don’t need our intellectual property, we will win based on our supply chain” (Nokia executive, 2005). While these comments are usually made with conviction, the convergence of different technologies from outside industries is transforming accepted norms.
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