Intellectual property in Asia’s boardrooms
The work is not necessarily over when negotiators shake hands on an IP-based transaction. Closing a deal means selling it to the board which, in Asia, is often a job for both parties
Getting IP executives and the senior management team on the same page is a challenge no matter where in the world you are based. However, it can be particularly tricky for companies in Asia. In more established markets, such as Japan and Korea, the corporate culture has sometimes proved resistant to the IP value creation methods now so popular in the United States and Europe. While there is less baggage in developing Asian markets, particularly China, this is because there is far less experience of intellectual property full stop. This makes it particularly tough to communicate why intellectual property is business relevant.
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