Embracing the power of patents
Based on different continents and very different in size, Microsoft and Fractus are united by a sophisticated understanding of IP value which is delivering tangible results. Others would be well advised to heed their example
IP value creation comes in all shapes and forms, and can be practised by all kinds of companies. Microsoft and Fractus may be different in terms of size, location and product offering; but both know that embracing the power of patents delivers long-term strategic advantages, which in turn create operational flexibility and generate significant financial returns. Their stories are worth listening to.
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